Web design trends in 2019

The User Experience is the common denominator of the 2019 trends. Web design trends will prioritize speed and mobile devices that ensure fast loading times, easily usable content, simple and attractive designs combined with asymmetrical layouts.

The full-bodied designs of the 2000s are a thing of the past: the new maxim requires us to focus on the essential.

At the same time, developments in the field of Artificial Intelligence are increasingly influencing web design, hand in hand with accessibility to new technologies.


How long do you think you have to make a good impression with a prospect?
If you talk about interacting with them online, you have less than three seconds.

This means that speed becomes a design parameter. Web designers will have to take into consideration which multimedia contents actually offer added value for the user and which, on the other hand, slow down the website unnecessarily. Large images and videos will not be removed from web design, but in 2019 they will be embedded in a way that won't slow down loading times.

Mobile first

Speed isn’t just the only rule Google uses to measure websites. In 2015, mobile searches surpassed overall desktop searches, making the smartphone the most popular tool for doing online searches around the world. Based on this, Google has changed the parameters for indexing.

Mobile first becomes the approach with which you design a site, starting with the mobile version and then creating a version that also works for desktop. One of the most important studies in this area was that of Josh Clark with his book Designing for Touch, in which he investigates how users hold their mobile phones and how their movements, particularly those of the thumb, should be processed in the web design process.

Mobile design for websites is now a necessity, not just an option.

Long scrolling

With the "Mobile First" approach, one of the most important developments is the transition from clicking to scrolling. Infinite scrolling allows the visitor to a site to access new content potentially without ever reaching the end because once at the end of an information part, another one immediately follows. A trend that supports the habits of users of social media, platforms on which this system has already been present for some time.

Hamburger menu

It was originally used for drop-down menus on pages and mobile apps, now this symbol has joined desktop layouts as well.
Seen so much that it already represents for many users a certainty in the menu structure. The difference between the two platforms is becoming increasingly subtle and the strategies used in mobile design will become stylistic choices that we will see in the layouts developed for all the other devices.
The hamburger menu is clear proof that the 2019 trends are in the user-friendly direction towards mobile, and is an element that has become part of the world of web design and that will remain for years to come.

Flat design

Flat design is the answer when it comes to fast loading and site performance. Faster load times mean a site is more likely to rank well, and with an attractive flat design, users tend to stay longer on the site and are more likely to convert.
This trend does not allude to the fact that everything is reduced to two dimensions, but it speaks of minimalism and usability.
Flat design is not synonymous with boring: you can play with the contrast of bright colors, simple illustrations and sans-serif fonts. It is an aesthetic approach that eliminates clutter and focuses on highlighting relevant content to offer the user a captivating and engaging experience.

Geometric shapes

Geometric shapes will become a 2019 trend for their extreme versatility: inserted in the layout with bright colors they create interesting edges, they are engaging, they can create dynamism and depth in asymmetrical layouts.
Geometric shapes help establish a feeling of balance as they adapt easily and close to each other immediately evoke a feeling of organization. Also, as with colors, people naturally associate particular thoughts and emotions with each geometric shape. Rectangles represent stability, circles are units, triangles and rhombuses are dynamic. The creative use of particular shapes or combinations of shapes can therefore be used to shape the emotions or sensations that you want to evoke in the user.

Asymmetrical layout

In 2019, web design trends are about thinking outside the box, or rather outside the grid. Despite the trend of minimalist flat design, the fresh and modern look of asymmetrical layouts is also worth considering.
The grid system has been used for decades on all types of layouts, from web pages to newspapers to printing, to maintain order and consistency in the graphic structure.
The designers of 2019 will need to be able to achieve this through a careful and meticulous subdivision of the grid and establishing a hierarchy with planned asymmetry. The use of unusual placements, layering with different colors and textures, repetition of irregular patterns, the use of white space and the creative use of typography create a sense of depth and help to engage users.


In 2019, we will continue to see companies using bold, saturated colors with heavy use of illustrations, in an effort to humanize the technology and, more importantly, humanize the brand. However, there will be opposite approaches to color based on market position:

Set of bright colors used consciously (blue for digital products, green for companies for charitable purposes, pink for cosmetics, etc.), to subconsciously communicate to users what the message the page wants to convey is.

Minimal colors and a lot of white space to distract as little as possible from the information communicated. The strictly two-color ("duotone") sites are based on usability and thus renounce a more complex design from the point of view of colors. Often, on the contrary, more prominence is given to brands and symbols.

Micro animazioni

Le micro-animazioni sono un potente strumento per fornire un'esperienza intuitiva e soddisfacente per l’utente durante la navigazione.
Questi movimenti aiutano a catturare l'attenzione dell'utente creando una gerarchia visiva, lo spingono verso i punti di conversione e lo possono ricompensare per aver interagito con la pagina web.


Despite the minimalist trends, video backgrounds will remain popular in 2019 as well.
Videos are simply more convincing than text or images will ever be, and they respond perfectly to the goal of arousing certain sensations that provoke a specific mood in the visitor. When a user arrives on a site and a video is playing in the background, they are likely to stay and watch it. The longer a user stays on the site, the more likely they are to convert.
The video also not only diversifies the page, it caters to an on-the-go audience that doesn't have the time to peruse a lot of text.

Parallax effect

Parallax scrolling is also nothing new among web design trends, but it will continue to be important. The moving parallax effect has been used for some years as a basic component of modern sites. The result is a depth perception effect, as the individual levels of the site move differently. Parallax scrolling can therefore be optimally combined with interactive storytelling if it also has elements that encourage visitors to perform a certain action.

Glitch art

No trend list would be complete without the return of some form of retro design.
Glitch art amplifies the feeling of disorientation by giving websites a decidedly psychedelic feel.
Glitches are interesting components because they draw the viewer's attention to certain parts of the site.

Personalized font

We've all heard the rule that serifs are for print and sans serifs are for screen. In 2019 there will be some deviations from the rule.
While sans, with its clean readability, is still the benchmark for textual content, more and more brands are turning to bold serifs in other aspects of their designs such as headings and calls to action.
The reason? The serifs were designed to be decorative, and are therefore perfect for emphasis. And although serifs are often associated with the past, they have recently been re-evaluated for their character and versatility to achieve a modern and bold look.

Reference to vintage

We recalled the rebirth in serif fonts and it seems that in 2019 this trend will be emphasized by a return to vintage, thoughtful and conscious.
With the largest and most well-known brands in the world boasting sans serif logos, it's no wonder some want to experiment with something different. Mailchimp, for example, has evolved in this direction. An eccentric but somewhat revolutionary choice, which constitutes a sort of meta-trend that we expect to see over and over again in 2019 and beyond.


When chatbots started appearing around 20 years ago, they seemed to make problem solving more difficult, but over the years they have become more and more efficient thanks to improved artificial intelligence and machine learning. Today chatbots are optimized to interact seamlessly with users and provide excellent customer service.
This solution initiates the relationship with prospects and simultaneously collects information for the sales team before they actually begin interacting with the prospect. In 2019, this technology will continue to be refined and incorporated into sites as web-based customer service is becoming faster and more efficient thanks to these new technologies.

Custom images

An essential trend for web design in 2019 is the use of customized images, graphics and videos.
A trend that aims to get out of the loop of stock photos and to prefer original content created ad hoc.
In the past, instead of creating their own images, brands bought archival photos to save money and energy, ignoring the risk of users finding the same photos on a large number of pages on the net. Precisely for this reason the websites that will offer unique images and video content will be the ones that will stand out. Be unique.

Personalized user experience

While until now the focus has been on abstract groups of people, in 2019 the focus will continue to be on the use experience of the single individual.
This translates into the presentation of contents according to the target, adapting the range of information, products and presentation methods directly to the individual. The trend will therefore be a website customized according to the habits of the individual user, where the contents will be diversified and correspond to everyone's preferences.

The future sees the web on a user-friendly basis, and channels design strategies to obtain a design that satisfies the eyes and mind.