The introductions are on!

To the question “what do you want to do when you grow up?” you probably answered the astronaut, the footballer, the veterinarian, the dancer. Today, 30% of children between the ages of 8 and 12 dream of being content creators!! 😅

The content creator is the person who creates content that can be both educational and entertaining for a specific target audience. From blog articles, to posts and stories for social media, to videos and digital strategies… The field of action is very wide and those who carry out this work must therefore have many transversal skills, mental dynamism as well as a good dose of creativity.

Often the content creator is grossly confused with an influencer, but it’s good to highlight that they have completely different characteristics. Those who rely on an influencer use their influence and audience to show the product or company to their followers. If you rely on a content creator instead, you try to get the most out of his creativity and communicative skills.
(Interested in learning more about influencer marketing?
Go to this link!)

But is it a real job?

Yes, for all intents and purposes!
Before the great growth of social networks, the mass media were masters in the management of ADV in the entertainment world, the creation of topics of interest was therefore their prerogative.
After the advent of the internet, the number of contents that could be used and also the possibility of becoming creators in person through new spaces has increased.

The interests and needs of users have changed. Now, instead of ten TV shows consumed by billions of people, we have billions of content that meets the expectations of ten people. You may be just one of the few people in the world interested in a niche topic, but chances are you’ll find a creator and community (albeit small) to interact with. In addition, the people who create content for that topic are truly passionate about it.
The creator economy now allows these professionals to earn an income by producing and sharing content related to their passions. This is why it is also called passion economy.
Social platforms, to keep up with this new need of the public, over the years have developed to expand the range of spaces and tools to be made available to creators.

The market value of the creator economy is currently around 104.2 billion dollars and is constantly growing.

How to monetize?

There are many ways to monetize through the creator economy, which vary depending on the content you post and the social platform you choose. Here are the most well-known and profitable activities:

Online classes
Perché non condividere con gli altri le proprie conoscenze su argomenti di cui si è grandi intenditori? Negli ultimi due anni sono nate moltissime piattaforme, come Udemy e Teachable, in cui si possono tenere delle vere e proprie classroom.

If you want to share your knowledge but don’t want to do it through online classes, you can do one-on-one counseling. This business can be extremely profitable if you can create a niche of reliable customers.

Sell exclusive content
You can create an ad hoc content package to share only with people who sign up for a membership (by paying for a subscription). In this way your audience is not too generic but well targeted, you can offer specific lessons on a topic on which you are very prepared and retain users.

Sell products
Social media is a great way to promote and sell your creations. Whether they are works of art, objects, accessories and clothing, your followers will certainly support you by buying your products. On Facebook and Instagram, you can also use the shop features to create a showcase with all your articles.

Sponsorship and affiliate marketing
Companies that want to get in touch with your audience can pay a fee to ask you to advertise their products. In this way you can be paid through this advertising and receive free products!

Public Appearances
Although lately the events have not been many, attending parties, openings, shows, presentations could be a great way to make themselves known and receive remuneration. Through fixed pay and ticket sales (added to the sale of Merchandising) it is an excellent earning opportunity.

Publications on third party platforms
If your content is considered interesting by competitors, you may be asked to post your content on their site or social media accounts. This is in exchange for a remuneration or a mention or a back link.

Unlike when selling exclusive content or artwork, followers who choose to make a donation don’t expect some form of return in exchange for their support. However, this method can not be your only profit plan, you will still have to find a way to generate a recurring income stream.

Third-party advertising
You can choose to advertise third-party products on your website or on your social media channels. For example, you can host clickable ads on your website or YouTube videos. The brand behind the ads will then pay you for the money they earned through click-through.

As you have seen build your own gain, but remember, to turn these activities into a real job, the proposed content must be up to the task. So, if you want to have some chance of turning it into a full-time career, you have to create unique, high-quality content that stands out.

In addition, we advise you to create content and build a presence on various social media platforms. By exploring more channels, you can increase your number of followers who can help you sell more content and attract sponsorships.
It’s preferable to customize your content to the specific social media platform, that’s why you’re ready to grow your digital profession as a content creator.