The e-commerce market is growing exponentially.

Now that we have finally left behind the emergency Covid and we are back in a normal situation the data related to online sales have not suffered substantial drops. Thanks to benefits such as delivery facilities, easy returns, the availability of a showcase of clothes that we can already see worn and with a wide variety of sizes, more and more users see the online as their reference market for their purchases.

For their part, the demand for an even more personalized shopping experience that is closer to their needs and preferences is increasing.

The new rising trend? The app implementation.

Until a few years ago, applications were seen as a growth possibility, ideal to reach customers but especially only for large and established companies. Today they are a very useful tool to pamper users, regardless of the size of the company. Not convinced? Here are some numbers that will make you change your mind!

  • 62% of users find mobile apps more convenient for shopping
  • 74% use them to buy products
  • 61% to read reviews and information
  • 60% to see more photos and product related content
  • 30% for assistance and virtual shopping
  • 41% for promotions and lower prices
  • 44% for an easier browsing experience
  • 37% for the ease of finding what you are looking for

*This data was collected through research conducted by Heady

Let’s translate this information into sales!

Brand Loyalty
Applications are more accessible and interactive than traditional websites, allowing you to easily build a connection with the customer. They also simplify login and logout operations, so that the user no longer has to worry about remembering the password. Added to this is the possibility of receiving exclusive offers and discounts and, in some cases, priority access to collections or promotions.

With push notifications, it becomes much easier to give users quick and eye-catching communications by bringing them to the shop. This tool can only be used if coming from an app. They have an opening rate of 90% (more than 50% compared to email marketing) and can lead to up to 16% more conversions. Moreover, about 40% of customers interact with the alert received within an hour.

He thinks that the time spent in the app grew by 49% in 2021.

Quality content
Although all websites are now created to be well navigable even in mobile versions, apps still remain preferred for speed and usability by users. Remember that websites are created to be viewed also in mobile version, the apps are instead made to be viewed only from mobile. The contents are displayed in a more direct and attractive way, each item is designed in order to make it easier and faster to purchase. Don’t forget, users will see your company logo every time they open their smartphone menu.

Marketing strategies
Don’t stop at the app shop, make your user’s stay unique. You can create an attractive and engaging experience through innovative new technologies that are taking hold in marketing. Many apps are implementing augmented reality (who knows how it will develop through the metaverse!) to offer the user an interactive experience. In others you can activate image search. On some clothing apps, for example, you can upload an image saved in your photos of a look that you particularly like, and you will be recommended items with which to replicate the style. Other tools to keep in mind are Geofencing and Beacons, which allow you to detect when a device is near a physical store. This way you can send push notifications with discounts or invitations to enter the shop.

Now that we’ve given you all this information and food for thought…
Have we convinced you??