Il nuovo plugin di Wordpress

For some weeks now has been released a new and extremely useful extension to use in the shops.
It’s about TikTok X WooCommerce, a Wordpress’ plugin, that allows you to create dynamic and personalized advertising with the articles in your store. All in a very simple and automatic way! Before explaining all the details, take some notes! There are 3 ways to make marketing with TikTok:

  • Create your channel and upload relevant videos;
  • Work with Influencer, to spread the content;
  • Pay TikTok for the advertising.

Consider that the 66% of the users on the platform have less than 30 years. The 41% of these, has between 6 and 24 years. So before investing, always try to understand who is your target, and if it is who you’re looking for!

How the plugin works

With TikTok X WooCommerce, you can easily connect your TikTok Business account. You will be allowed to synchronize automatically your catalogue, enabling the Collection Ads and the Dynamic Showcase Ads, useful to promote all your products.

You will also have the chance to measure your investments and to optimize them, by installing the Pixel tracking. By doing so, you will exploit the advanced correspondence and increase the ads’ visibility, improving the campaigns’ results and maximizing your expenses.

Create your campaign with a click!

You will create easily your ads, directly from the Wordpress’ panel. You only need to click on “Create a campaign” in the dashboard and you will directly be redirected to the creation ad form.

Thanks to the Smart Video generator, you can also create videos for your ads, using the images of your products in an extremely simple way.

New ads for your shop

After synchronizing your catalogue on TikTok thanks to the WooCommerce integration, you can use a different series of in-feed ad formats available on TikTok Ads manager, among which:

Ad formats based on the catalogue: exploit your WooCommerce catalogue, automatically synchronized to consent you the discovery of the products without interruptions.

Spark Ads: create a native ad visualization that uses organic TikTok posts.
Post ads using your account posts or collaborate with the creators to use their organic posts.
Lead generation ads: collect without any problem new leads on TikTok with instant and personalized forms.

Step by Step

If we already convinced you, keep going with the integration following these steps:

  1. Download and add TikTok X WooCommerce to your WooCommerce shop.
  2. In the Marketing Sidebar menu, that you can find in the administration dashboard, select TikTok.
  3. Login or create a new TikTok account.
  4. Authorize WooCommerce to connect with TikTok Business.
  5. Connect your Business Center account or create a new one in only 1 click.
  6. Connect your TikTok Ads Manager account or create a new one in only 1 click.
  7. Install the pixel and activate the advanced correspondence for an optimized monitoring.
  8. Synchronize your products in the catalogue.

Tip: To have a higher visibility, be sure to add your website to the biography of TikTok directly in the integration (if you have a minimum of 1000 followers).

On the WooCommerce official site you can find a series of FAQ that can be useful to solve eventual installing problems or to answer to your doubts. Anyway if you need us, we are here!

If you want to know more, here is the link to the full article about TikTok Ads.