Start with a bang for the most used social, our dear Instagram in fact is testing several new features such as text-mode that to generate a post to be published in the feed with text inside.

There are also plans to release a new interface that will include the introduction of the + button at the bottom center to add new content; the icon of reels passes next instead of the shop tab that will disappear.

Among the updates is finally active the feature that allows you to schedule Reels directly from the app, a really useful tool for businesses and creators, and finally the Quiet Mode will be introduced, to mute all notifications from the app. The status will be visible to followers.

Lots of news at TikTok as well; the Chinese social has partnered with IMDb to tag TV series, movies, and documentaries within the videos it posts. The feature will lead to a page with other similar videos and more information about the content.

It was also confirmed by Forbes that there is a heating button that can be used manually by the platform’s employers to allow specific videos to reach a certain number of views and soon go viral.

Starting February 1, Youtube will introduce monetization directly from Shorts, the new video format that has been on the platform for a few months now. To be eligible, the requirements are to have more than 1,000 subscribers to the channel and at least 10 million views to Shorts videos.

In early January Twitter announced a new organization of the feed, making the “for you” tab centered over the followers tab. A short time later, a step back has been taken. Starting now Twitter will allow users to choose their preferred setting. To do this, simply close the Twitter tab on the feed you want to use, and on the next restart the last one selected will be loaded.
However, all socials are continually looking for improvement in terms of user experience and especially security. One point common to all of them is the desire to preserve the sensitive and personal data of members by making strides in privacy.

On the other hand, a common struggle that has arisen in recent months and may become central in 2023 is that against the deepfake phenomenon.
The pinnacle of online disinformation no longer consists of fake news alone; now videos and audios can also contain and report the fake. The deepfake technique stems from artificial intelligence that can combine images, words and human faces to create videos that are as true to reality as possible. This gives rise to content that can convey erroneous messages conveyed by prominent figures that many people might listen to, spreading, perhaps virally, fake news or worse. The faces and voices of the figures targeted are thus used for a wide variety of purposes, mostly criminal and defamatory.