If you have a website, you almost certainly know what a CMS is.
A Content Management System is the software that allows you to manage content independently. One of the most used is WordPress and we want to explain why!

It’s an open source CMS, meaning you can download and install it for free. The control panel is very intuitive, allows a good indexing of URLs by search engines and is therefore considered Seo friendly.

There are many graphic templates with the ability to add additional functionality via plugins. Today there are more than 58,000 available and many of them are free. Being well documented and having an API system available, WordPress can easily be extended with parts of custom code.

WordPress presents publishing and administration tools also for mobile devices, so as to ensure access and management from multiple devices. In addition, bug fixes are quite quick and have a very active community.

WordPress in e-commerce

WordPress was born primarily with the goal of supporting creators for managing blogs. Over time, however, it has become the most popular CMS for even more complex sites and even for the creation of e-commerce thanks to the plugin WooCommerce.
The challenge of this sector now seems divided between WooCommerce and Shopify: the first is the leader of the overall market, the second is increasingly competitive.

For now Shopify is still far behind WooCommerce (which holds 20% of the market, with a value of 4 times higher than Shopify) despite being a platform specialized in creating eCommerce. Despite being the two most known and used platforms, the differences are evident, here are the main ones.

It’s a platform defined self-hosted, that is, it must be installed in the reference CMS, that is WordPress, from which it’s then integrated and managed. His bond with WP allows him to be more customizable both in content and design. Its configuration isn’t immediate and requires technical skills, which is why it’s the most chosen for the most structured and developed activities.
WooCommerce natively provides the necessary to build an online shop from scratch and its great strength is in the extensibility, possible thanks to the thousands of plugins available in the official WordPress directory.

It’s a hosted platform, that is, it hosts and manages the software directly in the account plan. It’s more limited in customization changes, but its simplicity makes it a good choice for those who want to start an online business or run a small business. To extend Shopify to more functions, official applications are available, limited to add-ons and software allowed by the platform, so external plugins are excluded, but in most cases are paid. The catalog for the choice of the template in Shopify is definitely reduced compared to that of the first tool, but the available themes are quality and well designed.

So WP is suitable for everyone?

WordPress is a tool and should be used according to the characteristics of your site and the objectives set.
As we have seen, the advantages are numerous and its simplicity might lead you to think that you don’t need to turn to a professional in the industry to create a website from scratch, but it doesn’t work just like that.

For these activities, the help of a competent person allows you to gain a higher quality result and have certainties on technical aspects that alone would lack as the security of the site to avoid hacking (you will find some tips and tricks in this article), mandatory data entry, privacy, cookie policy and everything that refers to GDPR legislation and much more.

At the moment WordPress is the most popular solution in the world to build a website, but it isn’t the only one and as we know well, the digital world is constantly evolving so in a short time things could change, overturn or evolve!