Content optimization is one of the main elements that influence the success of an e-commerce, which is why we will give you guidelines for creating a product page that will increase the chances of your site visitors converting.


Images are a central element of the product page. They serve to provide more information while stimulating the consumer’s senses. They must therefore be of high quality to achieve more effective acquisition, potentially increasing the conversion rate.

Happy Tips:
Many online sellers today use 360-degree images, which allow them to preview the product from every angle. In some areas, sellers go as far as 3D rendering of their products, further optimizing information intake.

Product name and description

It seems obvious, but description is one of the main elements of optimizing your product page, both for SEO and for conversion. The consumer can’t touch the product, and a detailed description can shorten that distance; it allows them to understand how it works, how it’s made and driving them to conversion.

Happy Tips:
An effective description exceeds 200 characters. In this section you can add titles, tags, which allow you to give a clear structure to the page, making it more understandable by the consumer and search engines.

Product name e description

Star rating/customer reviews

Feedback allows you to show your visitors that customers exist and that people have already purchased your products.

Happy Tips:
Be careful though, do not hide negative reviews, but analyze these comments and try to understand why they were made. This will lead you to correct your offer and humanize your company in the eyes of the user.


In the world of e-commerce, there are few things as frustrating as trying to purchase a product only to find that it is no longer available.
Optimizing your product page therefore also relies on indicating this information. This helps to avoid disappointment and wasted time for the customer.

Add to cart and CTAs

CTAs help to get an action from the consumer. These buttons are often more colorful and prominent than the rest of the site and prompt a click.

Happy Tips:
You can place several, but not too many. You need to focus on the essentials and avoid losing the visitor’s attention. Prioritize some areas, such as the buy button, or some information buttons (payment, delivery, return, etc).

Add to cart e CTA

Reassuring elements

Here is a list of reassuring content on your site and product page:

  • contact information (phone, e-mail address, address, etc.)
  • delivery details (delivery time, shipping costs, etc.)
  • payment methods (secure payment, payment types accepted, etc.)
  • return directions
  • guarantees

Don’t forget product pricing and various options: color, sizes, measurements, materials should not be missed.


A difference-maker, Frequently Asked Questions anticipate and reduce inquiries to your customer service and inbox. They also affect consumer trust in your online store.

Happy Tips:
FAQs help SEO through what is known as UGC, User Generated Content, which allows content to be generated passively through visitor and customer questions, thus fueling your SEO strategy.