Although QR codes (acronym for Quick Response, rapid response) were invented in the nineties, they are still widely used today mainly thanks to the greater use of smartphones.
Their strength lies in representing a real bridge between the real world and digital content.
This is why they can become an integral part of a marketing strategy.

How to create a custom QR code

The QR code is a kind of barcode presented in two dimensions, which works in a similar way to the flashcode. Using it allows users to open a URL quickly and efficiently (hence the name).
Unlike traditional barcodes, Quick Response codes do not require the use of the GS1 Code Online platform, so you can rely on the numerous online tools that allow you to create and customize them to create them.

Here are the steps to follow for the creation of your personalized QR!


For this look you can choose between three options:

  • Single Color: Dark ones like black are easier for phones to read;
  • Image embedded;
  • Color gradient: can be oriented horizontally, vertically, diagonally and radially.
  • Background color;

The logo

You can upload your brand logo and insert it inside the QR code to make sure it is well seen by the user.


Another element is the choice of style. Your code could for example have different shapes or accompanying labels or add a shadow to create depth.

The download

Remember to download the content in high definition, especially if it will then be printed or placed prominently in your marketing activities.

But remember to follow these 3 best practices:

  • Avoid attaching files that are too heavy or web pages that take too long to load.
  • Monitor destination link traffic: in this way you will be able to understand if your strategy is working and if you are achieving your goals
  • Associate the code to specific landing pages where the user can immediately find the information that interests them.

5 examples of use

1. Enrich the business card
Adding to your business card is a simple, fast and effective way. You can embed it with contact information directly on the physical ticket or share the code via email, SMS or social media. The link can lead to a contact page or site landing page with a specific call to action.

2. Promote additional digital content
They allow you to make your business omnichannel and quickly integrate the offline world with the online one. By printing it on brochures, flyers or posters, by scanning it, you enter the digital world of the company, taking advantage of all the contents made available and bridging the gap between new and traditional media.

3. Offer discounts
Freebies, discounts, and free trials are great ways to drive traffic to your business. You can link the QR directly to an online coupon and track engagement to determine the effectiveness of the activity.

4. Custom labels and packaging
A QR Code printed on the label or packaging of a product can be really useful. Offer additional information, production details, tell the story of the brand, leave a thank you message or lead to newsletter subscription.

5. Ask for reviews
Online reviews help promote business and build trust in the brand, but it’s not always easy to get them. You could then link the QR code directly to the dedicated page on Google, TrustPilot, or other dedicated websites or to a social media for sharing. An excellent way to learn more about your customers’ preferences and their shopping experience.

All the benefits

After highlighting the features and possible uses, you may be wondering if this activity is really beneficial for your business. So here’s some food for thought on their usefulness!

They are great for analytics
QR codes allow you to track and monitor all the activities they are contained in. You can learn more about when and where consumers use them, how they interact and what the end result is. You can also quickly update and change your landing page to experiment and test.

They simplify data collection
They can become an effective means of collecting data and planning other related marketing activities.

They give autonomy to the customer
QR Codes ultimately help you give power back to the customer. For example, offering the possibility to book services or services, make payments, fill in return forms and much more.