Do you know whether your shop attracts quality traffic? Do your users tend to stay or quickly leave the site? Is your turnover evolving?

If you don’t know how to answer these questions, we have created the right article for you! Let’s talk about the e-commerce dashboard: a customized tool that gives you an overview of the most important indicators for your business.

Code word?! KPIs!

Let’s talk again about Key Performance Indicators, which we discussed a short while ago in this article. Today, however, we want to help you select the ones that best suit your business to create a perfect dashboard for your e-commerce.

Which of these should you include in your dashboard? Let’s find out together!

Performance and Result indicators

Result and Performance KPIs are crucial for an online shop. Here are some examples:

  • Turnover, excluding and including VAT: allows you to assess the financial health of the company.
  • The number of orders: can be enriched with additional data such as conversion rate, return rate or order cancellations;
  • The operating and acquisition cost: this indicator designates the expenses for production, the distribution of a product and the acquisition of visitors;
  • The operating result: this figure corresponds to the income and/or loss generated by the operation of the business, before tax and interest.

Acquisition Indicators

How to monitor visitor acquisition? If you use promotions, advertising or other organic strategies here is what data you should monitor:

  • The number of visitors/visits (unique traffic/traffic)
  • The number of visitors/visits per channel
  • The cost of acquisition per channel: this element allows you to know the expenditure required to generate a visit, for each of the channels used.

Conversion indicators

Here are some indicators that allow you to measure the performance of your site in terms of visitor conversion:

  • The conversion rate: find all the information in this check-up!
    HappyTips: you can break down the conversion rate by acquisition channel. This helps you get an idea of which channels are most effective in attracting relevant visitors;
  • Bounce rate: the percentage of visitors who abandoned the shop after visiting a single page;
  • Shopping cart abandonment rate: helps you identify potential problems in the final stages of the purchase path. Optimize your checkout in just a few steps.
  • Click-through rate: with this figure you can find out which areas of the site are most interesting and optimize the click-through rate;
  • Average cart: this indicator corresponds to the average price of the order placed by all customers.

Loyalty indicators

We will never stop saying how crucial customer loyalty is (we also talked about it in this article). Here are some indicators that will help you monitor it:

  • The ratio between old and new customers;
  • Purchase frequency: this indicator represents the number of purchases that one of your customers makes in a given period
  • The average time between orders;
  • The rate of product returns;
  • Customer satisfaction index: take into account reviews, they will help you to know if consumers are satisfied with the shop and its products.

After-sales indicators

Last but not least, because the customer relationship does not stop once the purchase is made. Post-purchase performance can be monitored with the following indicators:

  • The return rate: the number of products returned compared to the number of products sold
  • The average number of refunds;
  • The average amount of refunds.

All clear? The KPI indicators to monitor are endless: select the ones that best suit your business and create a dashboard that focuses on the success of your strategy