Pinterest is known from everybody for its Pins, it’s a source of inspiration and the best at keeping you updated about the latest trends.
What if we told you that the cues this platform offers can actually be translated into reality with a very simple gesture? All you need is just one click!

This is possible thanks to Pinterest shop, a feature that allows you to purchase products directly on the platform. Identifying them is super easy! They are recognizable by the presence of white dots. Click on them, analyze the details provided, if satisfied, proceed to purchase without being redirected to the brand’s e-commerce.

Easy peasy lemon squeezy!

After this short introduction let’s go through the latest updates in terms of features dedicated to the user experience for shoppers and retailers.

New Features for Pinners

Some new features have recently been introduced to make the Pinner shopping experience more effective, enjoyable and engaging, let’s see them together:

  • Pinterest Lens. Through visual search “Pinterest Lens” allows you to take inspiration directly from the world around you, connecting inspiration from the real world with products found online.
    Through Pinterest’s camera, you can take a picture of the object you’re curious about, which is right in front of you, to launch a visual search that will aim to find similar shoppable products.
Pinterest Lens, nuova funzionalità di Pinterest Shop
  • Shop from Boards. If you are constantly looking for new inspiration you can also shop through the bulletin board, under the “Buy” section. Here you will find available products inspired by content saved among your favorites. We assure you, there will be plenty of alternatives!
  • Shop in Search. On the search bar type in the product or “subject” you are looking for, Pinterest will open the three tabs “Explore, Buy, Profiles” containing images of purchasable products, you can also set filters to select price range and favorite brands, to better suit your style and budget. Little effort, maximum yield!
  • Product Pin. You will be shown the tab with all additional details from the merchant related to the product of interest such as price, shipping method, and reviews from other Pinners so you can make a more informed purchase.
  • Shopping spotlight. Experts will select trending content for you so you can draw inspiration to stay up-to-date on the latest trends in fashion and design.
  • “Testing for interior design” – Augmented Reality (AI). Let’s imagine you’re looking for a sofa, Pinterest offers you a variety of solutions, yet you can’t picture it in your living room. This is where this feature supported by “Pinterest Lens” comes in, offering you the possibility to virtually place the sofa in your living room, basically you have the chance to try the product before deciding whether to buy it or not. This is possible thanks to augmented reality that lately is giving us opportunities that we could only dream of before.
Realtà aumentata per migliorare l'esperienza di acquisto con Pinterest Shop

Discover the features for Brand and Retailer!

Pinterest recognizes the importance and value of brands that choose this platform to increase their sales, that’s why it is constantly working to make their jobs easier.

If you are not a retailer yet, but want to become one. Follow this little guide.

1. Log in to your account and make sure is a Business profile. If it is not yet, visit the account section and click on Convert to Business.

2. Add your product catalog. If your online shop is done with Shopify or WooCommerce, there are many extensions available to integrate Pinterest Shop in just a few clicks. Alternatively, you can create your own custom feed with the help of a web developer by taking advantage of the public API.

Now that everything is ready, you can discover the advanced features:

  • Verified merchant program: a must have if you are a retailer! Be sure to get the “verified merchant” badge on your profile to ensure more visibility to your brand by getting more conversions. The little blue tick is completely free and by doing so, in addition to inspiring greater trust in the user who will approach your brand, you can also show its values and the communities you identify with. But beware, getting it is free but not so easy, you will have to prove that you meet specific quality requirements in terms of product, website and customer service.
  • Organize your shop tab: Turn your profile into an authentic showcase, highlight available products and leave buying recommendations for your Pinners.
immagine di lifestyle con tag prodotto di Pinterest Shop
  • Product tags: after Instagram, Pinterest has also decided to take advantage of this feature, allowing Brands to make users moving from inspiration to action. Shoppable products can be tagged in lifestyle images and the Product Pin can be accessed for more information.

Pinners and Retailers we hope with this article we have given you some useful tips to be able to make your buying or selling experience on Pinterest more enjoyable.