None of us is a stranger to online competition, no matter what our market niche, sector or target audience is, there are hundreds of other business owners looking for success and ready to bypass you.

Fortunately, no competitor is unbeatable and there are many elements in our favor, because where there is the Internet there is Seo!

Today we want to talk about ‘Competitor Seo’, which allows you to achieve two very important goals:

  • discover your competitors’ weaknesses and exploit them to get more traffic, better position, more customers and (finally) revenue
  • time savings: online Seo tools do most of the work, while you can develop a winning marketing strategy!

But let’s make it easier, we have prepared 6 simple steps to follow to help you outrank your competition and get a higher ranking.

collaboratori mentre lavorano insieme ad un progetto

#1 Gather information from your site

Before you think about the others, you must be sure you have enough information about your site. What do you need to know?

  1. the ranking keywords
  2. current positions on Google and other search engines
  3. traffic data on your site
  4. metrics of the social pages your business is on
  5. who exactly is your target audience (and who is not)

Why do this first analysis? With this information, you will be able to eliminate websites that pose no threat and can therefore not be analyzed.

HappyTips: for most of this data you just need to use pen and paper, others require some specific tools, which is why it would be good to have platforms such as Google Analytics, Semrush, Seozoom at your disposal that allow you to have detailed analyses in real time.

#2 Who are your direct competitors?

Before you start, you need to ask yourself some specific questions (don’t worry, we will answer together):

  1. How many competitors should I analyze? This certainly depends on the business you are talking about, but in general a dozen names will be enough.
  2. How do I distinguish them from non-competitors? You can consider them as competitors when they rank for the same keywords as you, when they address the same audience and when they operate in the same location.
  3. Will competitors stay the same forever? Of course not, the world of the web is constantly evolving as are new businesses and websites, so it is good to check and update them periodically.
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#3 Strengths and Weaknesses

What exactly do you want to overcome? What are your competitors’ strengths? And what are their weaknesses?

No content is perfect, and that is exactly where you need to strike. So try to understand:

  • the types of content they publish (posts, blogs, articles, images, videos, etc.). Surely some content is not published or is of lower quality than others: exploit this weakness by creating this type of content, but better!
  • their pages with the best and worst ranking. The former will be the most difficult to eliminate, but you can always start from the bottom by starting with the weakest pages.

#4 Analyzing competitors' keywords

What are your competitors’ keywords and how can you use them?

First generate a list (using Seo analysis tools) with the keywords used:

  • find all the keywords used on their site (this is also to confirm that they are real competitors)
  • find the keywords you are not using but would like to use (especially medium- and long-tailed)
  • find the keywords for which your competitors do not rank high and use them to outrank them.
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#5 Build backlinks from competitors

Link building is probably the most difficult step in Seo, but it is absolutely essential to give content authority and increase rankings.

How can analyzing websites leading to competitor pages help you?

  1. highlight which competitor pages are the most important
  2. highlights which keywords you should focus on
  3. allows you to find new sites to get in touch with to promote your business.

#6 Analyze page by page

Let’s get even more specific by analyzing the competitor pages individually, especially those that rank higher with keywords for which you are not yet positioned.

Which elements do you need to analyze?

  • Title: the tag indicating the title of a page and the topic it deals with. Analyses how they are structured, where the keywords are placed, whether they include modifiers, etc.
  • Meta description: an element that influences and improves the click-through rate. Observe what does and does not work with your competitors and adjust accordingly.
  • Url: the url structure should be clear, intuitive and organized. Examine what your competitors do, whether they include keywords, whether they are short urls or not.