We developed this project for one of the best known rock stars of Italian music. The website reflects the personality of Gianna Nannini: strong, dynamic, impactful. Qualities applied in digital to offer fans an engaging experience. Through the new community it is possible to create groups and establish friendships, thanks to a system based on interactions. The site also provides the possibility to buy online the products selected by Gianna. A platform that unifies various projects, where the user has the opportunity to interact with a large amount of multimedia content.