Google & AI for Performance Max campaigns

Google announces the introduction of Gemini models in Performance max with the goal of improving the effectiveness of online campaigns.

esperto del marketing impegnato in un progetto di ricerca

Google Consent Mode V2: What’s New?

The deadline for implementing Google Consent Mode V2 passed on March 6. What changes for advertisers and users? Let's find out together in the article.

ragazza con computer analizza pro e contro di kpi e okr

KPIs and OKRs enemies or friends?

Can KPIs and OKRs be used in the same project to measure results and effectiveness of your strategy? Read our findings!

The effectiveness of neuromarketing

Marketing and science have found their meeting point in neuromarketing, the discipline that deals with predicting and influencing a consumer's behavior.

Inbound & outbound marketing

Inbound e outbound marketing: everything you need to know to find the perfect strategy!


Google news: welcome to GA4! In this article you will find everything you need to know about the new Analytics.

Funnel Marketing

If we wanted to give a shape to the Customer journey, it would definitely be a funnel! Find out in this article why it is called so.

New emerging technologies

We have collected the main emerging technologies that will be the protagonists of the coming months!

Food marketing

There are many common points between food and marketing. Read the article to learn more!